Get the Most out of Selling Your Home

Most home sellers, regardless of price range, have the same desires – to net as much money as possible from the sale of their home and for the process to be seamless and as stress-free as possible.

There are many factors to consider when selling your home, and Motive’s selling system is designed to provide you with a consistent and proven method to prepare your home for sale, price your home appropriately and to get the word out to as many buyers as possible.

Rules and regulations regarding the sale of a home are many, and some are complicated.  Working with a licensed Realtor from a modern real estate company is a great first step to alleviating headaches, and most importantly, getting a good price for your home.

However, not all real estate companies are created equally.  There are many questions that you’ll want to have answered before you hire an agent, and following are just a few:

  • What modern advertising techniques and social media tools do you use to promote a home?
  • Do you offer free, proven advice to help sell my home fast and for more money?
  • When will the promotion begin?
  • What overall advertising and marketing plan do you have to sell my home quickly?
  • What suggestions do you have to increase the value of my home?
  • What is your Internet Marketing strategy?

Contact Motive Today And Get Started

The Process

Step 1: Make Sure The Price is Right

It’s important to set the price correctly from the very beginning.

It’s a well-known fact that overpriced homes typically take longer to sell and usually sell for a lower price. 

Since the majority of home showings will occur in the first 30 days on the market, it’s critical that your initial listing price is in line with overall market, and buyer expectations. 

Motive’s agents are trained to use advanced market analysis software to build a comprehensive report that will accurately determine the optimal list price for your home and generate as much buyer interest as possible. 

Scroll to the bottom of the page to request a detailed market analysis of your home.

TIP: It’s also interesting to know that many home sellers going the “For Sale By Owner” route, don’t know the actual selling price of homes around them, and as a result, set their listing price too low.

Step 2: Preparation

The sales price of a home can be increased with a combination of inexpensive improvements, high quality photography and staging.

There is an old saying that you’re home is only worth what someone will pay for it. However, we have seen how this can work to your advantage. If you can capture the attention of a prospect and create desire for something, they will pay to get what they want.

Our Motive Makeover Team, comprised of design and construction experts, know which staging, design changes and home repairs and improvements typically have the most impact on buyers in this area. We provide a list of makeover suggestions for free.

TIP: Make a list of all the changes you’ve dreamed of while living in your home but never had a chance to make. There might be value in making some of those updates now.

Step 3: Promotion

Listing your home on MLS, creating flyers and placing sign in the front yard are just simple, first-steps to getting attention in today’s fast-paced market.

Motive’s Marketing Team uses multiple advertising platforms, targeted directly to the people who are looking for a home just like yours.

Professional photography, videos, messaging and mostly the ability to tell a story about your home are the keys to engaging a potential buyer and creating excitement before they ever see the home.

Social media, and what is known as social proof, are a big part of how people make buying decisions.

Motive uses these connecting tools to help push the story around to influencers and trendsetters who help promote your home to the right buyers.

TIP: Once we load your official listing on a boosted Facebook post and other social media, suggest the post to friends and neighborhood community pages to improve the reach and shared value.

Step 4: Contracts & Negotiations

A huge, and often overlooked, benefit of working with a licensed Realtor is our ability to help you negotiate the sales price and favorable terms while navigating the complex language in real estate transactions.

Acting on your behalf, a Motive Realtor will play a key roll in providing the right information to help you make the best decisions with confidence.

When offers come in, having an agent with experience bringing buyers and sellers together can make a huge impact on your final sales price. 

Motive listing agents are skilled negotiators who work to get to the highest price a buyer is willing to pay, as well as the best terms, fewest contingencies, fewest repairs and lowest closing costs. 

Motive agents focus on your top priorities, and don’t get caught up in “we win, you lose” negotiation tactics. We strive to keep emotions in check, and focus on the desired outcome.

And, by selling your home with us, you’ll be giving a home to a family in need. Click here to learn more about Motive’s Amazing Giving Program.

Contact Motive Today And Get Started

Motive was designed from the beginning to be a new kind of Real Estate Company.

And, by selling your home with us, you’ll be giving a home to a family in need. Click here to learn more about Motive’s Amazing Giving Program.

How It Works

Our step-by-step process will keep you organized (and grounded!) and set you up for the timely and successful sale of your home. Here’s what you can expect when you partner with Motive:

Meet with your Motive agent: Simply pick up the phone or send us an email, and one of our agents will sit down with you, at your convenience, to discuss your goals and formulate a plan. Contact us today to schedule an appointment.

Market Analysis: We’ll thoroughly inspect your home, pull comparable sales of similar homes in your neighborhood and analyze current market trends to determine a competitive listing price.

Motive Makeover Team: Our makeover team will advise you on staging, upgrades, repairs and a strategy to ensure your home attracts the most buyers.

Motive Marketing Machine: We’ll put together a unique sales strategy, including both on-line and traditional channels, to promote the sale of your home.

Negotiate Offers: As offers come in, we’ll work with you to negotiate the price and terms of the contract, as well as negotiate repairs and connect you with contractors that can make any required repairs.

Close: We’ll walk you through all of the necessary steps to get you to the closing table and sale of your home, including signing paperwork, canceling or transferring utilities, canceling/transferring insurance, arranging movers, and any other necessary steps.

Build a Home for a Family in Need: Through our innovative partnership with The Butterfly Tree, we’ve developed a one-of-a-kind program. After working countless hours with charities and NGOs all over the world, we were able to establish a program that gives a home to a family in need for every house Motive helps buy or sell.

You, as our client, get all the credit for making this happen…after all, Motive wouldn’t exist without you. Read more about this amazing program here.

Buy your next home: Let’s go look at houses and find your dream home! The entire time we’re working to sell your home, we’ll also be working to find your next home.

Motive Marketing Machine

We Leave Nothing to Chance: Just as our name implies, we do everything with a purpose. Which is why we’re smart and calculated when we promote your home to prospective buyers. Our strategy is to give your home maximum visibility by utilizing the perfect balance of online and traditional marketing techniques.

Photos & Video: We hire professional photographers to take photos and video that highlight your home’s most attractive qualities. This beautifully executed virtual experience creates an atmosphere that allows buyers to connect with your home online.

Online: We’ll create a compelling listing for your home and post it on the real estate sites that garner the most traffic and are consistent with prospective buyers’ qualifications, location and needs.

Social Media: Our in-house social media experts know how to effectively position your home on sites like Facebook, Instagram and Twitter. Our social media posts are highly engaging, prompting users to share with friends and increasing your reach to prospective buyers.

Mobile: Using the latest mobile technology, we can send your prospective buyers all the information they need in the palm of their hand via a text message.

Open Houses & House Parties: Whether it be a Saturday afternoon Open House or a Friday night house party, Motive agents are pros when it comes to showcasing your home in fun, interesting ways. We know how to gauge buyer interest and will quickly identify those who are genuinely interested in buying your home.

Print: High-quality flyers will be provided, highlighting your homes most attractive features and important details that buyers want to know.

Motive Makeover Team

Captivate Prospective Buyers

Undoubtedly, you’ve done a great job maintaining and updating your home,  putting you ahead of the curve in the selling process. However, our makeover team will help you take it to the next level, providing valuable insight and expertise… all at no cost to you!

When a prospective buyer walks into your home for the first time, they need to envision themselves living there. Which means that some personal belongings may need to be rearranged or put into storage (we can help with that too!). And you’ll need to consider that your design preferences may not mesh with some buyers.

Unfortunately, this also might mean that your orange shag area rug that really tied the room together will need to find a new home.

Kidding aside, you can take comfort in the fact that we’ve helped many homeowners prepare their homes for sale and alleviate the stress that goes along with it.

We have relationships with professional home stagers, interior designers, construction companies and home service professionals who can transform your home into selling shape in no time.

We’ll make recommendations and discuss the options that make the most sense based on your budget.

At the end of the process, we’ll compile a detailed checklist of makeover items that will yield the highest return on your investment and effort.

Mobile Marketing

Your Home in the Buyer’s Hand

According to the Google & Compete Home Shopper Mobile Survey, “89% of new home shoppers use a mobile search engine at the onset and throughout their research.” Motive takes full advantage of this statistic and makes sure your home is easily accessible to buyers on their mobile devices.

When a prospective buyer pulls up to the sign in front of your Motive represented home, they have the option of texting the number provided to instantly receive detailed information and photos of the home.

At the same time, your Motive agent receives a text letting them know the buyer has requested the information.

Motive Mobile Marketing allows us to follow up with the buyer and/or their agent and, equally important, we can track and gauge buyer interest in your home.

We get valuable feedback from prospective buyers in a timely manner, increasing your chances of selling your home more quickly and for the best possible price.

Social Media Marketing

Is There a Love Button?

That’s what your buyers will be asking after they are wowed by the posts we create for you on social media.

We know our way around social media like the back of our hand. And you’ll benefit by having your home in front of the right people at the right time.

According to the 2015 NAR + Google Study-Digital-House Hunt, “90% of home buyers searched online during their home buying process.” This includes social media sites, where more and more buyers are going to educate themselves, solicit recommendations from friends on the buying process, and get information for their neighborhood.

The Motive Marketing team will ensure you have a presence where people are already spending most of their time. As social media marketing experts, we know who your audience is and how to target them, as well as tricks and techniques to capitalize on the viral nature of social media.

How We’re Different

Giving Back. Changing Lives.

We’re in the business of providing exceptional real estate services to our home buying and selling clients, which is great in itself, but we’re more than just a real estate company.

We’re working to make a real difference in society and in the world. Through our innovative partnership with The Butterfly Tree, we’ve developed a one-of-a-kind program.

After working countless hours with charities and NGOs all over the world, we were able to establish a program that gives a home to a family in need for every house Motive helps buy or sell.

You, as our client, get all the credit for making this happen…after all, Motive wouldn’t exist without you. Read more about this amazing program here.

We Can Hold Your Hand or Put You on a Long Leash
It’s up to you. We adapt to your style and schedule. We know you’re busy which is why we do everything possible to make the process of selling your home as seamless as possible.

We explain every step of the process and educate you along the way. We’ll meet with you at your convenience: evenings, weekends, whenever.

And if you prefer, we can navigate the entire process virtually, using Skype, conference calls, e-signature systems and our trusted cell phones.

The point is, we’re here whenever and however you need us.

Technology is Great, But We’re People First

With technology constantly evolving and improving in the real estate industry, we could easily automate much of our process.

But we prefer that technology only enhance the outstanding personal service we provide for each of our clients.

House Party?

At Motive, we’re flexible and open to new and innovative ways of showcasing your home to buyers.

Our ‘House Party’ Open House is a great example. Typically, these take place on a Thursday or Friday evening.

We personally invite all of your neighbors and ask that they bring their friends…and we tell loads of other realtors to bring their clients.

With your permission, we serve wine, beer and light appetizers with some casual music in the background.

The turnout for these is amazing, people have a great time, and we get people talking about your home.

Of course we can do a weekend Open House if you prefer but, either way, we’ll make sure prospective buyers have an unforgettable experience.

The bottom line is that we have all the experience and expertise you’d expect from a top-tier real estate group, and we put that to work for you with a focus on creativity, innovation and, most importantly, giving back.

Get it Sold Questionnaire

Provide us with a little information by filling out the questionnaire below and we’ll let you know how to get the most out of selling your home.

Your Contact Information

Property Information